Ian Fraser, Director @ Winkworth
“ With one less negotiator, in a market where demand was down 15%, we increased sales agreed by 21% ”
Step into the future of agency
Humans + AI working together
to sell and let more
cinnamon is the platform where productive agencies increase revenue
Partnering with teams leading the future of agency
Already live with some of the UK’s biggest and best-known agencies
Action Centre6
Enquiries
Vaulations
Calendar
GrowthAction Centre
Nancy’s Activity Over the Weekend
Fri 25 Jul, 6:00 PM - Mon 28 Jul, 9:00 PM
Nancy Responded
99%2%
Awaiting Your Approval
6
Handled by Nancy
4216%
All Activities
Nancy booked a viewing for Priya Shah
12 Elm Gorve SW11 ・Sat 11:00AM
Viewing booked
Nancy paused. She wants to offer a discount on 9 Lavendar Hill
Applicant waiting since 7:02 AM・Reply drafted・Ready to send
Nancy approached the owner of a stale rival listing
214 days on market・Valuation offered
Valuation booked
Nancy, Negotiator AI Agent
Ken, Sales ManagerReviewing..Chris Hill, Director @ CJ Hole
“ It does the chasing my negotiators never had time for. They spend their day in front of clients instead of catching up on admin. ”
Watch Chris’s Story
Stale Valuations Gathering Dust
18 Birch Avenue
Status: Valuation booked
45 days untouched
42 Oak Lane
Status: Valuation completed
89 days untouched
9 Cedar Road
Status: Pre-valuation
124 days. No action taken
Buyer Enquiries Going Cold
Monday
Thanks! Any similar properties?
I’ll send a few over shortly.
Wednesday
Hi, did you manage to find anything?
No reply. 2 days waiting.
Friday
No worries. I’ve found another property.
Buyer lost
Friday Night Enquiries Lost by Sunday
Vendor
Friday, 8:34 PM
Hi, can you value my property?
Vendor
Saturday, 9:12 AM
Hi, just checking someone received this?
Vendor
Saturday, 3:47 PM
Is anyone available to call me today?
Vendor
Sunday, 10:06 AM
Could someone please call me this morning?
Vendor
Sunday, 6:42 PM
Don’t worry. I’ve booked with another agency.
Instruction lost
Access the goldmine you’re already sitting on
With one less negotiator, in a market where demand was down 15%, we increased sales agreed by 21%
Ian Fraser
Director @ Winkworth
We were losing business we never even knew about. Now it surfaces, and we act on it.
Craig Pearson
Director @ Parkers
It does the chasing my negotiators never had time for. They spend their day in front of clients instead of catching up on admin.
Chris Hill
Director @ CJ Hole
It’s like adding a negotiator who never clocks off. The follow-up happens whether we’re open or not.
Davinder Gharial
Director @ Belvoir
1 of 4: Ian Fraser
conversion rate
+43%
convert viewings to sales agreed
offers uncovered
42%
offers from stock the buyer never enquired
new instructions
+18%
instructions, new leads caught and nurtured
viewings booked
120
over one bank holiday while office shut
*Results achieved by real estate agencies using cinnamon. Measured across active cinnamon customers.
Nancy, Your 24/7 Negotiator AI Agent
Meet Nancy!She’s just like the best Neg you’ve ever hiredThink ChatGPT, but made for estate agency
Nancy wins you new business
Nancy works 24/7 to help your business outperform the competition. She finds new instructions from stock you haven't been able to win yet.
Nancy cross-sells your portfolio
Nancy matches every applicant against your full portfolio, so one enquiry turns into a viewing tour
Nancy frees up time for your team to focus on selling
She transcribes every call, writes into your CRM, drafts follow-ups & owns customer nurturing. Your negotiators now spend their day finding new vendors and at viewings
Works inside your existing stack
cinnamon sits on your existing CRM. With no new system to install, it's live within days and the results are immediate
Every product looks good in a demoSo we’ll let our customers speak for us
With one less negotiator, in a market where demand was down 15%, we increased sales agreed by 21%
Ian Fraser
Director @ Winkworth
It does the chasing my negotiators never had time for. They spend their day in front of clients instead of catching up on admin.
Chris Hill
Director @ CJ Hole
You might’ve been pitched an AI phone receptionistBut the agencies that win the next decade are thinking far bigger...
The future of agency is one brain across your CRM, calls, emails and portals.
Proactively winning business instead of waiting for it.
AI isn’t going to replace estate agency.But the ones that train their teams to use it properly will replace the ones that don’t.
You already know almost every house in your patch.
Years of calls, viewings and CRM data, collecting dust.Almost none of it ever gets actioned.Nancy changes that.
Introducing the first of its kind
AI Adoption Coaching and Trainingbuilt for the agencies shaping the future
cinnaMAPS
The in-person AI adoption programme for estate agents. We map the leaks, shape cinnamon around your branch, coach your team, then track results at months 1, 3, 6 and 12.
MMap
Find where revenue is leaking
Read moreRead less
Map
Find where revenue is leaking
Read moreRead less
Audit your branch- Review CRM activity
- Identify missed opportunities
AAdjust
The platform is built around your branch
Read moreRead less
Adjust
The platform is built around your branch
Read moreRead less- Configure workflows
- Connect your existing systems
- Set measurable targets
PPrepare
Get the team confidently using it
Read moreRead less
Prepare
Get the team confidently using it
Read moreRead less- In-person onboarding
- Practical coaching
- Direct line to the cinnamon team
SSucceed
Turn adoption into measurable growth
Read moreRead less
Succeed
Turn adoption into measurable growth
Read moreRead less- Track usage and outcomes
- Review progress at 1, 3, 6, 12 M
- Improve over time
cinnaversity
The AI academy for estate agencies. Six weeks, one hour a week, applied to your team's real listings and leads, ending in certification and a graduation dinner.
The teams that win the next decade aren't the ones who implement a fancy call handler. They're the ones who fundamentally changed how their people work with AI.
See how cinnaversity is runTwo AI colleagues sat on the CRM you already use
Negotiator Nancy
Runs your full sales and lettings workflow and works the back catalogue your team never gets to, turning it into instructions, viewings and revenue.
Negotiator Nancy
Property Manager Pete
The same idea as Nancy, built for lettings and property management: maintenance triage, compliance dates, inspections, landlord and tenant updates.
Property Manager Pete
Best in Class Security & Compliance
Every conversation is visible, and you or your team can step in at any moment.
GDPR
UK-based data hosting, clear retention rules, and subject access requests fulfilled without delay.
Cyber Essentials Plus
Independently audited and certified to the UK government's top cybersecurity standard.
Full visibility
Watch every conversation live, review previous messages, and jump in whenever you choose.
You set the rules
Let Nancy send routine replies automatically, or require approval for valuations, offers, complaints, or any workflow you choose.
Humans when it matters
Complex situations are handed over instantly, together with the context needed to keep conversations moving.
FAQ
Wondering how cinnamon fits into your agency? Start here
Yes, and we take that question seriously, because adoption is where most AI tools fall down. Straight answer: your team's day does change a bit, and we'd rather tell you that than pretend otherwise. What changes is the admin disappears. Nancy handles the enquiries, the chasing, the booking, and your negotiators get back 3+ hours a day to do what they were actually hired to do: go win business. Just as important, we don't install software and disappear. You get training, support, and a rollout shaped around how your branches work, because making it work within your team matters as much as making it clever. Getting your people confident with AI is half the product, and it's the half we're proudest of.
Still have questions? Talk to our team
Win more stock, sell more homes,
and keep what’s already yours.
See it working on your own enquiries in 10 minutes.