Trusted by some of the UK's top agencies to grow revenue on autopilot

← All articles
AI workforce2 min read

Are you for real?

Why estate agency teams and customers quickly start treating Negotiator Nancy like a real member of staff.

Busy estate agents can sometimes be a tough crowd, but Nancy, cinnamon’s AI persona, is so good at her job she’s quickly winning people over! Since cinnamon went live with some of the UK’s leading estate agencies, it’s noticeable how often we hear teams talking about Nancy as if she’s a real person. That’s not so surprising, as Nancy is designed to be a dream employee for estate agents.

Most estate agencies receive hundreds of enquiries every week, many of them out of hours, and it’s easy for data to disappear. With Nancy working 24/7, all that data is consistently captured. But Nancy is not just another chat bot. She becomes part of the team, proactively chasing enquiries, winning instructions, booking new viewings and helping agents to achieve their revenue goals.

“Consistently great” Over at Parkers Reading, Lettings Manager Kurt Owen says: “Nancy is like another staff member. She takes on the workload, listens, never books holidays or goes off sick, and is a consistently great employee. She also improves everybody else’s abilities and gives the team more confidence.”

“Seamless interaction” Lettings Valuer Callum Grant agrees, saying: “I’m a people person, so I was a bit hesitant, but working with Nancy has been seamless. It’s just like having another person on the team! Nancy helps us all do a better job for ourselves and our landlords.”

“Time saving” It’s not only agents who forget that Nancy is an AI persona, as Lettings Director Mark Brooker explains: “We receive a high percentage of enquiries each week that never go anywhere, and the team can spend hours chasing them. cinnamon takes all that away, and the people Nancy talks to don’t even realise she’s AI, which is incredible!”

Skilled communicator

Interestingly, there are reports of clients calling offices and asking to speak to Nancy, the agent they’d talked with over the weekend or previous evening. Because agents set Nancy’s tone, sign off and level of disclosure, her communication skills are so good that most people find it hard to believe Nancy isn’t human.

Megan Jackson, Senior Lettings Negotiator at Belvoir Knebworth explains: “When we first started working with cinnamon, we were nervous about how integrating AI would work. We needn’t have worried because a lot of the people who are messaging Nancy don’t even realise they are speaking to an AI agent!”

Perhaps the final word should go to Lettings Director Stephanie Powell, who says: “We pretty much treat Nancy like a PA. She’s the dream extra employee and personal assistant. She’s absolutely fab!”

Put it into practice

See what an AI workforce could do for your agency.

Book a demo