Cynics to converts
Why hands-on adoption, real agency data and ongoing support turn sceptical teams into confident AI users.
There is nothing more frustrating for an agency owner who has invested in new tech to discover that their team doesn’t want to use it. A team that doesn’t believe in a product will always think it’s more trouble than it’s worth. Thankfully this doesn’t happen with cinnamon. Teams want to use cinnamon every day because they recognise how much value it adds to the business. Importantly, cinnamon’s in-person adoption programme, cinnaMAPS, ensures that teams are always fully confident in their ability to use the platform.
Although some of our competitors may promise the earth, in reality they often simply provide log-in details and a training video. cinnaMAPS is very different. Our adoption process begins with in-person visits to the agency’s branches and a meticulous audit of the data to identify potential revenue leaks. Our highly qualified engineers then build cinnamon’s platform, which sits on top of the existing CRM, customising it to adapt to how that business already works, rather than the other way round. This means there’s no disruption to the business and the team is able to keep working whilst everything gets connected.
In the lead up to cinnamon going live we spend five days physically sitting with teams, providing hands-on-coaching using real data. We demonstrate how much time Negotiator Nancy, our AI persona, can save teams. With Nancy handling enquiries, chasing people, and arranging visits the rest of the team can get up to three hours a day back, which is huge. These hours can be used to win more business and increase profits. This is what gets teams on board and keen to use cinnamon every single day.
Once the platform goes live the team at cinnamon doesn’t just disappear. From day one we provide access to a direct support line and track the agency’s adoption progress, as well as monitoring results. This enables us to keep fine tuning the platform, so the business continues to achieve its maximum potential.
cinnamon is currently live with some of the UK’s best-known estate agencies, and there’s no doubt that some of those teams were initially sceptical about how successful it would be. cinnaMAPS in-person adoption process quickly converted that cynicism into a strong belief that cinnamon can help teams win more business and become more profitable.