Facing fears about AI
Five common concerns estate agency leaders have about AI, and what teams using cinnamon discover in practice.
Are you an estate agency director who is resistant to introducing AI into your business? If that’s the case it could be a good time to take a moment and consider why you think AI can’t help to increase revenue…
1: “AI can’t do anything my team isn’t already doing!”
Your team is amazing, but in reality they can’t do everything, and labour-intensive admin takes up a huge part of the day. Teams working with Nancy, cinnamon’s AI persona, report getting up to three hours a day back. And that’s time that can be spent sealing deals. Nancy doesn’t just answer calls. She proactively wins new business for agents. As Chris Hill, Director at CJ Hole explains: “Nancy does the chasing my negotiators never had time for. They now spend their day in front of clients instead of catching up on admin.”
2: “Clients don’t like dealing with AI”
People do love talking to other humans, but in today’s modern world, they also value getting fast responses to their queries. When that doesn’t happen, they quickly move on to another agent. The truth is most people who talk to Negotiator Nancy don’t realise they are talking to an AI agent. Some agencies even receive calls asking to speak to Nancy, the agent they dealt with the previous evening!
3: “I don’t need another chatbot”
We agree. Chatbots are so last year! And that’s why you don’t get a chatbot when you work with cinnamon. Nancy was built by some of the best engineers in the country using agentic AI. This means while your rivals bolt a chatbot onto their website that is limited to answering direct prompts, you will be running a full AI workforce across your entire operation.
4: “I don’t want my business taken over by AI”
AI will not replace estate agents, but estate agents who train their teams to use it properly will 100% replace agents who don’t. The margins are getting thinner in estate agency, but cinnamon can help productive agents to increase revenue. Nancy uncovers valuable opportunities hiding in an agent’s pipeline that the team have been too busy to follow up.
5: “I’ll buy it and my team won’t use it”
Thanks to cinnamon’s comprehensive in-person AI adoption programme, teams understand the value of the platform, and enjoy using it. Unlike other AI companies, they are not just emailed log-in details and a training video. We visit offices, map leaks in revenue, and shape cinnamon around that business and their existing CRM. We spend several days individually coaching team members until they are confident and happy. People quickly think of Nancy as another member of the team who works 24/7 and makes their lives easier.