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Customer stories3 min read

Six reasons why agents like Belvoir love cinnamon

The Belvoir Knebworth team shares how cinnamon saves time, supports customers and feels like an extra team member.

Whenever a new supplier claims to have a product that can transform how estate agency works, it’s usually greeted by scepticism. And when that product involves AI, the scepticism is often accompanied by a side helping of stress from worried team members. Here at cinnamon, we’re not fazed by scepticism. It’s healthy and we welcome it. We love proving to teams that cinnamon can make their lives easier, enhance the business model and increase profits.

Leading agents around the country who are using cinnamon are already seeing how it can help them win new business.

Earning Belvoir’s trust

cinnamon recently spent five days working at Belvoir Knebworth. Their sales and lettings teams were not convinced that cinnamon could help and scepticism levels were high. We changed their perception by sitting with the teams, mapping how they work, and tailoring cinnamon around their workflow. We were able to demonstrate just how well AI and humans can work together.

We introduced them to Negotiator Nancy, who is cinnamon’s AI persona. Nancy sits on top of the existing CRM, blends seamlessly with the human team, accesses all the data and information about properties, and then informs the team what their next move should be. We were able to prove how cinnamon frees people up from time-consuming admin tasks, generates new business and allows the team to focus on completing more sales and lettings.

Trust is vital. No business can afford to invest time or money into products that over-promise and under-deliver. We know that if teams can’t see the benefits of using something, it will just gather dust. That doesn’t happen with cinnamon. For a start, we don’t just demonstrate cinnamon and then walk away. Our training and support is second to none. Once a team like Belvoir sees how much cinnamon can improve their business, they can’t unsee it. We love it when that happens! When trust is gained, scepticism literally melts away.

Check out what the team at Belvoir think about cinnamon!

1. “The phones are a lot quieter!”

“Firstly, the phones are now a lot quieter and life is so much easier with cinnamon. We love it! At first we were a bit worried about integrating AI into the business, and how it would come across to clients. We needn’t have worried, as most people who message Nancy don’t realise they are speaking to an AI agent. “If you’re on the fence, wondering whether to try cinnamon, don’t give it another thought. It’s been the best thing we’ve brought in. We can’t imagine doing the job without it now!” Megan Jackson - Belvoir Senior Lettings Negotiator

2. “It feels like an extra team member”

“Using cinnamon on a day to day basis has been seamless. It now feels like working with an extra member of the team.” Matthew Swallow - Belvoir Sales Director

3. “cinnamon was live within weeks…”

“I was really nervous and gave the guys at cinnamon a hard time about how quickly it was going to come in, but within weeks we were up and live. It’s been brilliant ever since. We pretty much treat Nancy like a PA, who never answers back or calls in sick. She’s like the dream extra employee!” Stephanie Powell - Belvoir Lettings Director

4. “Every call is transcribed and the info is checkable”

“Calls are recorded, which is really helpful. When people make enquiries and give information like email addresses or phone numbers there’s often a lot of background noise. It’s really useful to go back over cinnamon’s transcripts and check information.” Kayleigh Chatters - Belvoir Lettings Apprentice

5. “cinnamon has given me back three hours a day!”

“I used to spend about three hours a day making calls and arranging bookings. Now I can just say I’ll ask someone to WhatsApp message you, which saves a lot of time. Being able to get an instant response to questions is also really helpful, particularly out on viewings. Nancy always provides the information you need. It’s great.” Ellie Berry - Belvoir Lettings Apprentice

6. “Viewings have been booked overnight”

“Each morning, when we come into the office, Nancy’s already spoken to people overnight. If a property they’ve enquired about is occupied we then book viewings, but if it’s an empty property Nancy will have already booked them in, which is very helpful.” Billy Walsh - Belvoir Senior Sales Negotiator

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