The human touch
How AI handles repetitive work so estate agents can spend more time delivering the personal service that wins deals.
AI in estate agency is proving to be hugely successful, but can it really replace human agents? Here at cinnamon, we’re confident we know the answer. Whilst we don’t believe that AI will take jobs from people, we do believe that agents who don’t use AI will find themselves at risk of future redundancy.
This is because cinnamon’s AI persona, Negotiator Nancy, is successfully putting the agents she works with ahead of the competition and significantly increasing their revenue. For example, agents using cinnamon have reported:
- 43% increase in conversion rates from viewings to sales agreed
- 42% of offers coming from property the buyer didn’t initially enquire about
- 18% increase in instructions, with new leads caught and nurtured
Today people expect instant responses to enquiries, or they simply call another agent. And once a potential client engages with the competition, it’s almost impossible to win them back. Nancy works 24/7, pushing methodically through the workload, often when offices are closed, staff are out doing viewings, or busy completing deals. One agency reported that over a Bank Holiday weekend when the office was closed, Nancy booked them 120 viewings!
Why is Nancy so successful? It’s because she’s not just another AI chatbot. Chatbots that are bolted onto an agent’s existing system are limited to simply answering prompts and direct questions. Nancy is so much more sophisticated than that, as she’s been built with agentic AI. This means she adapts to new information, can be programmed to autonomously complete tasks, retain context and learn from previous actions. In simple terms, Nancy gets better with every task she completes, and every conversation she has. Most people can’t tell that Nancy’s not human!
Here are just some of the tasks that Nancy does to help agents win more revenue:
- Qualifies applicants
- Answers email and telephone enquiries
- Books viewings
- Gathers feedback
- Chases follow-ups
- Matchmakes clients and properties across entire portfolios
- Revives cold valuations
- Uncovers sellers hiding within an agent’s database
- Writes everything back to the CRM.
Whilst Nancy powers through these jobs, the rest of the team can do what they do best – seal deals. It’s when humans and AI work together that they achieve the best results.